Are luxury hotels becoming art spaces?
Art has been a neighborhood of the hospitality industry for a really while now. Hoteliers have often had to embrace creative strategies to form a hotel standout. By placing interesting and crowd pleasing artwork throughout the hotel, they’ve offered an exclusive experience to their clientele.
Artwork helps build the identity of a hotel and offers a superior aesthetic experience by creating inspiring and stimulating ambience. While the smaller accommodation options prefer cost efficiency and core amenities, artwork is nearly integral to luxury, boutique, and style hotels.
The Need for Art
Artwork may be a representation of the society because they served both as functional and symbolic elements. While some may say that art may be a display of their ethnic sophistication, for a few it’s going to be more of an individualistic expression. As a functional element, artwork is employed for psychological and healing purposes, for social causes, and whilst a mode of communication. Personally, they connect people to their roots or the broader human condition. Artwork also evokes curiosity, interest and provides an exuberant experience.
Elevating the design of Hotels through Artwork
Curating art for a hotel is usually done by the hoteliers themselves, and, for this reason, it often reflects their values, creativity and therefore the theme they’re tying display. there’s a separate budget earmarked for this purpose, and albeit the investment in art is restricted , it’s given rise to differing types of selling strategies for hoteliers.
Use of paintings, sculptures or creative features in hotels, is without a doubt an efficient thanks to revamp its look without investing within the structural changes, which could convince be costlier and time-consuming. Hoteliers who are experienced often say that straightforward changes within the color of the walls or the readjustment of the furniture can visually expand the space by the maximum amount as a feet. actually the rooms that have framed artwork by famous painters are costlier than others.
Integrating Artistic Communities and Galleries with Hotels
Famous luxury hotels are generally aided by the artistic community for brand spanking new and exciting artworks. This helps hotels remain up so far with the newest trends while artists get a canvas to showcase their talents. it’s a collaboration that’s beneficial for both parties. As quoted by Paul Morris, the famous host of various international art fairs, including the Armory Show in ny City, “Hotels really can’t escape with putting mallard prints on the wall anymore. Therefore they have to tap into the artistic communities for help.”
Independent art consultants and interior designers also are known to frequently collaborate hotels. Not only do they assist define the design of the property, they’re ready to source art locally from the simplest talent and obtain it at an excellent bargain. With the assistance of interior designers and consultants, hoteliers are ready to achieve new heights in creativity.
Hotels That Have Brilliantly Integrated Art
In these times, art has become fundamental to a hotel rather than just being ornamental or a component of its design. As a result, hoteliers are inspired to think outside of the box and curate art within the most exquisite and unexpected ways possible.
Take for instance, the standard room at the Thompson LES hotel in Manhattan, which has an industrial-chic loft with exposed concrete columns and floor to ceiling windows. But what really catches your eye within the room is that the artwork that hangs above the bed. it’s an enormous light box inside which there’s a photograph of a tree from photographer Lee Friedlander’s ‘Apples & Olives’ series. Stunning because the installation is, it also perfectly complements the organic setting of the space .
In the past decade, hotels just like the Wynn Las Vegas , Chambers in Minneapolis, the Sagamore in Miami Beach and therefore the Grand Bohemian Hotel in Orlando have all displayed wide-ranging collections of art. The Gramercy Park Hotel, after being refurbished, has high-caliber artwork on display. In fact, the Museum of recent Art is understood to possess taken a tour group to the hotel. i might call that prime praise indeed!
Abstract artist Lynette Shaw painted a series of eight serene, textured canvases as large as eight feet across for the lobby and restaurant at the Wyvern Hotel in Las Vegas . Today the artwork is that the most engaging quality of the hotel. Other hotels with famous artwork include the Ace Hotel in ny with four art-centric properties. The Pod Hotel in ny also features frameless art. J. M. Rizzi, the artist, has painted city scenes and abstract shapes directly on to the walls of the lobby and therefore the corridors.
Most hotels commission and collect art that bring out the weather of the town inside the hotels. In some cases, they create a visible record of the rapidly developing neighborhood. for instance in South Miami, the owner Michael Achenbaum commissioned Deborah Anderson, a London-based multimedia artist to shoot a number of the area’s artistic movement architecture and also staged shots of tattooed models with ’50s hair and clothing. The photographer finally compiled 300 photographs, which were made into the two ,800 prints to be hung throughout the Gansevoort South.
Art in Indian Hotels
If you’re wondering where India stands on incorporating art within the hospitality industry, we’ve some stellar samples of our own. And why not! Indians have a reputation for being artistically inclined and that we have a number of the foremost beautiful samples of architecture within the world. There’s absolutely no way that we’d be left behind when showcasing artistic talent on the walls of our hotels.
Take for example the Falaknuma Palace in Hyderabad. during a land that’s famous for the creative sensibilities of the Nizams, the hotel does justice to its legacy and heritage. Falaknuma’s frescoed ceilings, carved furniture, and Venetian chandeliers have art aficionados in throes of ecstasy. The library within the hotel may be a replica of the Windsor Castle in U.K. and is home to six ,000 books. You’re liberal to take a tour of the Falaknuma Palace amid the hotel’s historian, who takes you thru a visit back in time as he regales you with stories from days gone .
Yet another name that pops to mind is that the ITC Maurya within the capital of India. As soon as you enter the hotel’s lobby, you’re greeted by the stunning visual spectacle that’s Krishen Khanna’s ‘The Great Procession’ – an upscale depiction of the colourful life in India. But your artistic experience doesn’t end here. There are other exemplary works scattered round the hotel, including Tyeb Mehta’s ‘Bull within the Landscape’ painting and AR Ramachandran’s Ashoka ‘After Kalinga War’ – a sculpture etched with Ashoka’s anti-war inscriptions in Devanagri.
There is without stopping to instances of brilliant exhibition of art in hotels. it’s significant to their identity and being. actually artists consider it an achievement to possess their paintings hang at famous hotel chains. The mélange of art in hotels is what makes them an aspirational place where people want to spend their holidays. And in many cases, it forms an intrinsic a part of the memories that a traveler carries back with him when he comes faraway from the hotel.
Ram Gupta, the author may be a hotel management graduate from India and Germany; he’s a licensed Hotel Administrator from U.S. and MIH from U.K. He has over 40 years of sound experience within the Hospitality, land industry in India, Dubai, U.K, Europe and Japan and is well versed with all areas of business including acquisitions, mergers, joint ventures, diversification, strategic planning, development and operations. He has been related to over twenty-four luxury and boutique hotel projects and has launched two hotel chains in India. he’s currently an independent hotel consultant and will be contacted